SSR Celebrates 30 Year’s Of Business From 1988 – 2018


SSR celebrates it’s 30th Birthday Anniversary later this year, we originally kicked off the business back in Perth, Western Australia during 1988. The SSR brand and it’s product range is available today it features surfboards, apparel and accessories and are available around the globe. From Australia to Indonesia, Japan, USA and Europe.

We would also like to thank our customers, for their business support and feedback throughout this period of time.

Cheers From Us.


1988 – 2018


Welcome To SSR Surfboards Blog

Welcome to SSR Surfboards blog, we kicked off this blog back in June 2010 on WordPress and have included some information about the SSR surf brand from Western Australia and it’s brand re-launch in Indonesia and you can also checkout some of our manufacturing data of SSR Surfboards and SSR Surf Team photos taken in Australia and Indonesia.

We have provided some tips about custom ordering your surfboard from your local surfboard shaper to buying a new surfboard off the showroom floor from your favourite surf shop.

This blog we created, is not only about SSR Surfboards.

You can also browse our blog for a Surfboard Company Directory, Surf Fins Directory and Surfing Hardware Accessory Directory for further product information. So our SSR blog it’s jam packed full of news and information for people who enjoy riding surfboards and the surfing lifestyle. Some of the other surfboard brands that we have featured on our WordPress blog include.

  • Channel Islands Surfboards
  • DHD Surfboards
  • Insight Surfboards
  • JS Surfboards
  • Lost Surfboards
  • Pukas Surfboards
  • Pyzel Surfboards
  • Rusty Surfboards
  • Superbrand Surfboards
  • SSR Surfboards

So that’s it from us, so if you have some free time jump in and check out our blog and we hope it can provide you with some useful information about the lifestyle of surfing and the surfboards that we ride.

Jordy Smith From South Africa Riding Designs By Al Merrick Of Channel Islands Surfboards


Julian Groom About To Head Off To The Outer Islands In Indonesia Looking For Surf.

Channel Islands Surfboards






The Rocket 9 is suited to average beach breaks and the optimal range for this board would be 2 – 6 foot beachbreaks. The Rocket 9 outline has the wide point forward and the tail pulled in making it snappy and manoeuvrable. The swallow tail creates a fast release. The Rocket 9 can be ridden two inches shorter than your normal shortboard length. With the wider outline it has volume hidden under the chest to make paddling easier.

Superbrand Surfboards


The cornerstone to the Superbrand Surfboard Collection is The Toy Model displayed with the Super X – full and tail pad graphics. Initially designed as a small wave grovellor. The Toy morphed into a high performance yet user friendly model. Low rocker and wider outline make for great paddling power and a subtle single to double concave creates drive through sections.


The Viper Model which is featured is a Superbrand surfboard designed for all – round waves from 2 – 5 feet and includes a concave bottom and manufactured with tail pad graphics and a removable fin system.

Featured Surfer – Dion Agus





The Current State Of Surfboard Design’s


In the past 30 years surfboard design has become more about changes that are incremental rather than monumental. Pick up a high performance surfboard from 1990 and one from 2017 and the changes in design over that 30 year period will be fairly minimal. The dimensions and bottom contours will likely be different, but the differences in the overall shape will be far less extreme than those built in 1990. Think about it this way, Kelly Slater could probably compete somewhat successfully on The World Surf League Tour in 2017 on the same board he rode to his first World Championship in 1992 designed by Al Merrick.

Unfortunately sci fi surfboards that are used by today’s Hollywood action movie heroes – The Silver Surfer – which feature wings, jet motors and can fire rockets simply don’t count.

Many of the biggest advances in board design in recent years are being made in materials, rather than in design templates. Gold Coast shaper Darren Handley from Australia has a stable team of World Surf League team riders that includes World Champions Mick Fanning and Stephanie Gilmour with Matt Wilkinson also performing well on the World Surf League Tour. These surfers are using cutting edge materials in their world tour surfboard quivers. Handley’s newest construction is his Epoxi CoreLine  a hybrid of PU and expanded polystyrene foam – EPS. The PU foam sits on the rails to maintain a traditional feel, but the centre of the board is lighter, stronger, with a more buoyant EPS foam.

There are also a wide choice of materials available today, more carbons, better fibreglass cloths, better resins, better fins and plugs. International surfboard companies are starting to spend again on research and development programs as surfing becomes more popular with more global users being attracted to the sport and lifestyle.

The key to surfboard design of the future is from a surfboard being designed on a CNC shaping machine or handcrafted then being able to control the variables in surfboard construction. If you can produce a surfboard with the perfect blend of design, flex, weight and balance and reproduce that on a consistent basis in the manufacturing process with the craftsmen this will please surfers all over the world.

So there you have it, maybe do you your research on-line in regards to your favourite surfboard brands, then go check out products available during demo days and test ride them. Go talk to your chosen surfboard designer or surfboard craftsmen in your area and start to build a rapport with him and custom build your own personal surfboard quiver suited to your own style of surfing. For example, over the next 10 years of development you will have taken your surfing to the next level with improvement from each of the boards you order and ride and you will also have the ability to pick and choose what surfboards you wish to order and surf in various surfing conditions at your home beach or when surfing overseas at different beach locations from small waves to big wave surf breaks. There is no better feeling in surfing I believe, than when the waves are absolutely pumping and you have surfboards suited to those waves and you can push your own surfing performance levels to a new high.




Throwback Thursday

Throwback Thursday with former SSR surfboards partner and ex professional surfer Richard Kelly featured.

Tracks Surfing Magazine Covers – Issue, April 1991.

Location – Injidup Beach. Yallingup, South West Region Of Western Australia.

Photo By Paul Sargeant.

Photo captured during the period when Richard Kelly was freesurfing and competing around the time of The Margaret River Drug Aware Pro surfing contest in 1990.

6.5 SSR Surfboard, Flat – Vee Bottom, Swallow Tail – Handshaped By Matt Manners, Artwork By Rob Allen. Signature Pro Model By Richard Kelly & SSR Surfboards. Sponsored By Hot Tuna Surfwear, Westsuits, Creatures Of Leisure, Murray Smith Surf Centre, Churchlands, Perth, Western Australia.


North Point Fires For Opening Day Of The Drug Aware – Margaret River Pro


Margaret River, Western Australia – An exciting opening day at North Point kicked off the second stop on the World Championship Tour – The Drug Aware Margaret River Pro. For the first time in World Surf League history the world’s best surfers battled it out at the famed right hand point, reef break located about 10 miles north of Margaret River in four – six foot / 1.5 – 2 metre surf conditions.

Reigning Margaret River Pro – 2016 event winner, Sebastian Zeitz of Hawaii, set the bar at The Drug Aware Pro with the events first perfect 10. After a slow start to his match up with championship tour rookie Ethan Ewing – Australia and Brazilian dynamo Filipe Toledo, Zeitz found the sort of wave North Point is known for, a long open draining tube that allowed him an exit. Sebastian Zeitz now cruises into Round 3 while Ewing and Toledo will battle to avoid elimination in Round 2.

The opening heat of round one witnessed 11 time World Surf League champion, Kelly Slater, USA – take the win against three time World Surf League champion Mick Fanning, Australia and tour rookie Leonardo Fioravanti, Italy. Slater charged into North Point barrels to claim the heat and take a win against the Italian charger, who beat Slater at this event last year. Kelly Slater will now progress into round 3 while Fanning and Fioravanti will move into elimination round 2.

Event organisers will reconvene at 6.30 am local time to reassess the conditions and make the next call. Organisers have the luxury of being able to move the event to extreme tube break at The Box, or return to main break at Margaret River. This World Surf League event is fantastic, as it is a mobile surf event and will test all competitors who are competing in a variety of powerful Western Australian waves in the beautiful South – West region of Margaret River.



Small Business Memories – SSR


So it’s nice to now be able to finally look back upon some small business memories.

To start a core surfboard business in Perth, Western Australia is not an easy location to make a small business work. As Perth is one of the most isolated capital cities in the world. The statistic’s show that in Australia 60% of small business fail in their first three years of operation.It takes a lot of focus and drive to be able to build a business from 1988 and step thirty years into the future. There is no guarantee for success in Australia or in the global surfing market, but the base requirements are passion and to believe in your brand, listen to customer feedback and keep refining your products, provide friendly customer service and keep your business administration tightly structured and remember to pay your bills to your suppliers on time.

Manufacturing surfboards is also a great stepping stone, to surf better waves, travel and meet people from other cultures.


We decided to re – launch our SSR brand during 2010 in the region of Indonesia in South East Asia. The location we are based, is in the heart of Pangandaran in West Java. Indonesia is an Islamic country  with a population over 250 million people. The average wage is 350,000 rupiah per month for families. It has been really important for SSR to also provide some surfboard sponsorship to young Indonesian surfers and to create some other employment opportunities in the local community. I feel happy knowing that we have now accomplished our goals and faced our challenges over the last 30 years and running an international brand on such tight budgets is never easy, but trust me it can be done.

So don’t ever feel threatened by global terrorism – surf, travel and follow your dreams to wherever they may be …

Perhaps Start A Small Business …









SSR / Since 1988 – 2015



SSR was established in Western Australia during 1988 and have been involved in manufacturing, wholesale distribution and exporting it’s product range of surfboards, apparel and accessories.

Since 2010 we have re – launched the brand in Indonesia by opening our new concept stores.We support the growing Action Sports market in South East Asia by creating new employment opportunities.

Today we continue on in our tradition of working with trusted Australian surfboard designers and new emerging Indonesian shapers.

Sponsorship of the new generation of Indonesian surfers who are a world class act surfing in either small waves or big wave conditions. We also continue our ongoing support of grassroots surfing with sponsorship assistance to local boardriding clubs in West Java.

SSR since 1988 and still 100% core involvement to the brand, lifestyle and board riding culture.

Julian Groom.

Brand Manager.


SSR - 2014

Didin Flores