SSR was established sometime during the month of September 1988 by 3 independent Perth surfers, Richard Kelly, Ray Berryman and Julian Groom. The 1980’s and 1990’s was a period when Australian surfers lived hard, surfed hard and played hard.
The SSR idea was originally that of retired professional surfer Richard Kelly, who proposed this thought to Julian and Ray while they attended the Melbourne Hotel. Where they witnessed from the beer drenched moshpit a powerful display of Punk / Rock music by touring Australian band – The Exploding White Mice.
When the party hangovers cleared we got down to the business of building a Surfboard Repair Company to assist Perth’s growing surfing population and a Glassing Contract Service which allowed us to look at the avenue of working in conjunction with a variety of Western Australian Surfer / Shapers.
After building a network of good working relationships with various shapers the stepping stone to manufacture our own in – house brand SSR had begun and the factory venue among the pubs, nightclubs, restaurants and inner city multi cultural diversity of Northbridge was chosen.
The state of Western Australia is perfect for surfboard manufacturing for an enormous array of surfing conditions. From small wave beachbreaks in Perth to the challenging reef break waves around the South West Region of Margaret River, to the power of the remote North West coastline of the state.
The feedback we received on surfboard design from our customer base of underground surfers and performance from team riders on research and development trips was invaluable during this period along with the consistent input and handcrafted expertise of the shapers and craftsmen collective.
From these early manufacturing days we were able to produce a surfboard product locally and progress via distribution to the East Coast of Australia. Then finally launch the springboard to export SSR offshore to Bali – Indonesia and to the growing European surf market.
I would also like to acknowledge some of the people who have contributed to SSR over the years in some way shape and form.
Shapers Adrian Shepherd, Chris Chapman, Colin Ladhams, Dave Lewis, Dave Mannion, Greg Laurenson, Greg MaCaulay, Mark Gnech, Mat Manners and Mike Campbell.
Craftsmen Dave Tomaselli, Jeff Nicholson and Artist – Rob Allen.
Colin, David and Les Earle family of Surf Supplies / Materials, Mick Button, Murray Smith, Steve Del Rosso and anyone else that we left out.
Thanks For The Feedback.
1988 – 2000.