Welcome To SSR Surfboards Blog

Welcome to SSR Surfboards blog, we kicked off this blog back in June 2010 on WordPress and have included some information about the SSR surf brand from Western Australia and it’s brand re-launch in Indonesia and you can also checkout some of our manufacturing data of SSR Surfboards and SSR Surf Team photos taken in Australia and Indonesia.

We have provided some tips about custom ordering your surfboard from your local surfboard shaper to buying a new surfboard off the showroom floor from your favourite surf shop.

This blog we created, is not only about SSR Surfboards.

You can also browse our blog for a Surfboard Company Directory, Surf Fins Directory and Surfing Hardware Accessory Directory for further product information. So our SSR blog it’s jam packed full of news and information for people who enjoy riding surfboards and the surfing lifestyle. Some of the other surfboard brands that we have featured on our WordPress blog include.

  • Channel Islands Surfboards
  • DHD Surfboards
  • Insight Surfboards
  • JS Surfboards
  • Lost Surfboards
  • Pukas Surfboards
  • Pyzel Surfboards
  • Rusty Surfboards
  • Superbrand Surfboards
  • SSR Surfboards

So that’s it from us, so if you have some free time jump in and check out our blog and we hope it can provide you with some useful information about the lifestyle of surfing and the surfboards that we ride.

Jordy Smith From South Africa Riding Designs By Al Merrick Of Channel Islands Surfboards


Julian Groom About To Head Off To The Outer Islands In Indonesia Looking For Surf.


Channel Islands Surfboards






The Rocket 9 is suited to average beach breaks and the optimal range for this board would be 2 – 6 foot beachbreaks. The Rocket 9 outline has the wide point forward and the tail pulled in making it snappy and manoeuvrable. The swallow tail creates a fast release. The Rocket 9 can be ridden two inches shorter than your normal shortboard length. With the wider outline it has volume hidden under the chest to make paddling easier.

Superbrand Surfboards


The cornerstone to the Superbrand Surfboard Collection is The Toy Model displayed with the Super X – full and tail pad graphics. Initially designed as a small wave grovellor. The Toy morphed into a high performance yet user friendly model. Low rocker and wider outline make for great paddling power and a subtle single to double concave creates drive through sections.


The Viper Model which is featured is a Superbrand surfboard designed for all – round waves from 2 – 5 feet and includes a concave bottom and manufactured with tail pad graphics and a removable fin system.

Featured Surfer – Dion Agus





The Current State Of Surfboard Design’s


In the past 30 years surfboard design has become more about changes that are incremental rather than monumental. Pick up a high performance surfboard from 1990 and one from 2017 and the changes in design over that 30 year period will be fairly minimal. The dimensions and bottom contours will likely be different, but the differences in the overall shape will be far less extreme than those built in 1990. Think about it this way, Kelly Slater could probably compete somewhat successfully on The World Surf League Tour in 2017 on the same board he rode to his first World Championship in 1992 designed by Al Merrick.

Unfortunately sci fi surfboards that are used by today’s Hollywood action movie heroes – The Silver Surfer – which feature wings, jet motors and can fire rockets simply don’t count.

Many of the biggest advances in board design in recent years are being made in materials, rather than in design templates. Gold Coast shaper Darren Handley from Australia has a stable team of World Surf League team riders that includes World Champions Mick Fanning and Stephanie Gilmour with Matt Wilkinson also performing well on the World Surf League Tour. These surfers are using cutting edge materials in their world tour surfboard quivers. Handley’s newest construction is his Epoxi CoreLine  a hybrid of PU and expanded polystyrene foam – EPS. The PU foam sits on the rails to maintain a traditional feel, but the centre of the board is lighter, stronger, with a more buoyant EPS foam.

There are also a wide choice of materials available today, more carbons, better fibreglass cloths, better resins, better fins and plugs. International surfboard companies are starting to spend again on research and development programs as surfing becomes more popular with more global users being attracted to the sport and lifestyle.

The key to surfboard design of the future is from a surfboard being designed on a CNC shaping machine or handcrafted then being able to control the variables in surfboard construction. If you can produce a surfboard with the perfect blend of design, flex, weight and balance and reproduce that on a consistent basis in the manufacturing process with the craftsmen this will please surfers all over the world.

So there you have it, maybe do you your research on-line in regards to your favourite surfboard brands, then go check out products available during demo days and test ride them. Go talk to your chosen surfboard designer or surfboard craftsmen in your area and start to build a rapport with him and custom build your own personal surfboard quiver suited to your own style of surfing. For example, over the next 10 years of development you will have taken your surfing to the next level with improvement from each of the boards you order and ride and you will also have the ability to pick and choose what surfboards you wish to order and surf in various surfing conditions at your home beach or when surfing overseas at different beach locations from small waves to big wave surf breaks. There is no better feeling in surfing I believe, than when the waves are absolutely pumping and you have surfboards suited to those waves and you can push your own surfing performance levels to a new high.




SSR / Since 1988 – 2015



SSR was established in Western Australia during 1988 and have been involved in manufacturing, wholesale distribution and exporting it’s product range of surfboards, apparel and accessories.

Since 2010 we have re – launched the brand in Indonesia by opening our new concept stores.We support the growing Action Sports market in South East Asia by creating new employment opportunities.

Today we continue on in our tradition of working with trusted Australian surfboard designers and new emerging Indonesian shapers.

Sponsorship of the new generation of Indonesian surfers who are a world class act surfing in either small waves or big wave conditions. We also continue our ongoing support of grassroots surfing with sponsorship assistance to local boardriding clubs in West Java.

SSR since 1988 and still 100% core involvement to the brand, lifestyle and board riding culture.

Julian Groom.

Brand Manager.


SSR - 2014

Didin Flores

SSR Product Photo Catalogue

We have had the opportunity in recent times to work with some up and coming Indonesian surf photographers and would like to say thankyou for their contributions to SSR. On display are some portfolio – product shots from Deni surf Firman from Batukaras and Emma Ermawan from Pangandaran at work in Indonesia.


The Search - Ja, Ja, Didin and Dian ... West Java
The Search – Ja, Ja, Didin and Dian


The crew from SSR kicking back in Java, Indonesia
The SSR Crew Kicking Back


Didin Flores
Didin Flores


Didin Flores
Late afternoon surf check


Didin Flores
Didin Flores


Indonesian Line Up Shot
Classic Indonesian Line Up Shot


Ja Ja
Ja Ja surfing at the national park


Julian Groom - Indonesia
Julian Groom


SSR Product Testing In Indonesia

During the last 3 years we have tested our products in a variety of surf conditions through out Indonesia. Surfing some of the best waves in the world and getting immediate feedback from our team riders and passing this information on to the surfboard designers and shapers and this has assisted us greatly. This has given us a lot of confidence, within the manufacturing and retail selling of our SSR products to the international surfing community.

Bayu – SSR Product Testing In Indonesia
Didin Flores – SSR Team Rider Surfboard Quiver
Didin Flores
Didin Flores surfing in East Java, Indonesia
Didin Flores surfing in Pangandaran, West Java,
Ja Ja surfing in West Java – Indonesia
Julian Groom - Pangandaran, West Java - Indonesia
Julian Groom – Pangandaran, West Java – Indonesia